Local Option brand ambassador Alexi Front has been into heavy metal for a long time. In 2001—when he was just 15—he and some friends started the zine Pivotal Rage, writing about all types of extreme music but focusing on death metal from Sweden. By 2004 Pivotal Rage had evolved into the label Pivotal Rockordings, releasing records by Swedish bands such as Sonic Syndicate and Blinded Colony. (Fun fact: former Blinded Colony vocalist Karl Johan Schuster, now better known as producer Shellback, has worked on songs by the likes of Taylor Swift, Kesha, Usher, and Carly Rae Jepsen.) As Front’s label grew, he began traveling from Chicago to Sweden to throw his bands a party.
Fri 9/2 BongripperFalseOozing Wound
