- Sun-Times Media
- Columnist Phil Rosenthal circa ’96
Phil Rosenthal, a Tribune business columnist, is about a month into something new. He’s launched a column he calls Margin Call; it’s a string of snappy observations on the news, most of them tweet length. For instance, this from February 11: “The Pentagon, according to reports, spent $504,816 on Viagra last year. This lends new meaning to the phrase, ‘Straighten up and fly right.’”
In 2005 the Tribune hired Rosenthal away to cover the media biz for its business section. (In 2002 Adee had crossed the street, so the gang was back together again.)
“I’d like to think it’s not all rim shots, that there’s a point to at least some of it, whether it’s funny or not. But if it’s a quick, interesting read and brings readers to the business section of the website and paper, especially readers who might not otherwise be inclined, then it will be a success.”
