When you were in high school, did you ever sneak into a girl’s house after school? And did her dad happen to come home, after being fired from work, in the midst of the action? So you hid in the bathroom, only for him to come in there and poop while you’re hiding behind the shower curtain? Well, Korporate has.

“#BlackChicagoBeLike is meant to show life in Chicago on the other side of Michigan Avenue,” he says. The goal of his YouTube videos is to accurately portray life on the city’s south and west sides, areas that are often disregarded or inaccurately depicted in the media. He believes uplifting Chicago is “one of the most important jobs” that he has, so he’s made it a point to partner with fellow Chicago creatives and consistently promote local businesses in his videos.

Seeing shows and movies present such a flawed portrayal of the people, places, and things that make Chicago what it is inspired #BlackChicagoBeLikeTheSeries, which Price started in February. The first season follows Donovan as he seeks revenge after a family member gets shot. These episodes are longer than his #BlackChicagoBeLikeVideos, typically about seven minutes each.

Price’s series has gained the attention of many large businesses and corporations, some of which have reached out to sponsor videos. He’s learned, though, that working with these large entities can be difficult territory to navigate as a Black creative. A couple months ago, he had to remove #BlackChicagoBeLikePart72 from YouTube because of a complaint by the video’s sponsor, the Cook County Health and Hospitals System. He’d initially been contracted to do the video by the Cook County Department of Public Health. “They said that my demographic is the demographic that they need to reach to really bring awareness to taking care of yourself and not putting others at risk with sexually transmitted diseases,” Price says. “That video garnered one million views in probably like 30 hours.”

“I really felt a way about that,” he says. “My feelings were really hurt about that video. That had one of the strongest messages that I’ve ever delivered in a video, ’cause that’s real.” (Cook County Health and Hospitals didn’t respond to requests for comment.)

Streaming on the YouTube channel Korporate Bidness