Borden describes the typical Milk customer as a trendy 25-year-old or a professional 40-year-old or a mother or a retiree—in other words, all kinds of women. She loves how the neighborhood fosters small businesses and partnered with her sister, Dana Karlov, to open the bridal store Honey next door in 2017 for modern brides looking for an untraditional wedding dress. “Our brides are amazing women, and it’s such an honor to be a part of this exciting moment in their lives,” she says. “Lots of good vibes all around.”  v