Now we know. The tronc in tronc, Inc., which Tribune Publishing became Monday, stands for Tribune Online Content. “From pixels to Pulitzers” is the motto being stitched into CEO Michael Ferro’s digital samplers. 

Hang in there, tronc employees. Your job might depend on it. “It’s about meeting in the middle,” you’re told by Anne Vasquez, tronc’s chief digital officer. “Having a tech startup culture meet a legacy corporate culture and then evolving and changing—and that’s really the fun part.”